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If the site you are creating relates to a certain product category, e.g. children's toys, why not include a list of appropriate products. This could be a single page or it could be a collection of sub-pages with a main index page.
Contact Pages are are great way to engage with your visitors and demonstrate that you are a real person rather than simply an anonymous web site.
This is the description for the index page of your site and so should include some appropriately keyword rich copy.
If your site relates to an industry that has various service providers why not create a page or several pages relating to the key players within the market place.